P-ISSN 2979-4048
E-ISSN 2979-4056
Vol. 01, Issue 02, 2026July 29, 2026 BST
How the Phygital Shopping Experience Drives Patronage Intention: An Empirical Study Based on the Stimulus-Organism-Response Framework
How the Phygital Shopping Experience Drives Patronage Intention: An Empirical Study Based on the Stimulus-Organism-Response Framework
Phygital ShoppingCustomer EngagementSense of ImmersionTechno-StressPatronageIntentionS-O-R Framework
Articles in Vol. 01, Issue 02, 2026
Vol. 01, Issue 02, 2026
- How the Phygital Shopping Experience Drives Patronage Intention: An Empirical Study Based on the Stimulus-Organism-Response FrameworkJialin LiuWeixiang GanMengfei XiaoTara Ahmed Mohammed
- The Empowering Mechanisms and Challenges of Generative AI for Business Management Innovation: An Integrative Conceptual ReviewZixuan Li
- Institutional Empowerment: How National Pilot Zones for Innovative Development of Artificial Intelligence Affect Corporate ESG Performance?Kunzhe Yuan
- Internet Marketing as a Promotional Tool for Domiciliary Care Agencies: A Secondary Evidence ReviewAltaf KhosoFatima ZahraShafqat KhosoShakira Manzoor
- Quantitative Measurement of Conspicuous Consumption Among College Students: A Case Study of Electronic Product Consumption Under the “National Subsidy” PolicyXuanyi Wang
Liu, J., Gan, W., Xiao, M., & Mohammed, T. A. (2026). How the Phygital Shopping Experience Drives Patronage Intention: An Empirical Study Based on the Stimulus-Organism-Response Framework. Business and Management Perspectives, 01(02), 1–17. https://doi.org/10.67728/bmp.2026.006