How the Phygital Shopping Experience Drives Patronage Intention: An Empirical Study Based on the Stimulus-Organism-Response Framework
How the Phygital Shopping Experience Drives Patronage Intention: An Empirical Study Based on the Stimulus-Organism-Response Framework
Phygital ShoppingCustomer EngagementSense of ImmersionTechno-StressPatronageIntentionS-O-R Framework
Liu, J., Gan, W., Xiao, M., & Mohammed, T. A. (2026). How the Phygital Shopping Experience Drives Patronage Intention: An Empirical Study Based on the Stimulus-Organism-Response Framework. Business and Management Perspectives, 01(02), 1–17. https://doi.org/10.67728/bmp.2026.006